The initiative was formally launched by the permanent secretary, eng. Dr. Brilliant Habeenzu, who highlighted the importance of effective communication in advancing the minostry’s objectives.
The Ministry of Technology and Science Has embarked on the development of a Comprehensive Communications Strategy, Aiming to Enhance Public Understanding of its work access key sectors. The initiative was formally launched by the permanent secretary, eng. Dr. Brilliant Habeenzu, who highlighted the importance of effective communication in advancing the minostry’s objectives.
Dr. Habeenzu Emphasized that the Ministry’s Mandate Spans Three Critical Areas: Information and Communication Technologies (ICTS) and Digital Technologies, Science, Technology, and Innovation (Sti), and Skills Development. These sectors are central to zambia’s socio-economyst transformation ageda, thought their full value is often underappreciated by the public.
ICT and Digital Technologies
In recent years, internet penetration in zambia has increased from 56 percent in 2022 to 69 percent in 2025, while mobile broadband subscriptions now exced 24 million. E-Government Platforms Have EXPANDEDED to Provide over 267 public services online, Reducing Bureaucracy and Improving Efficiency. The ministry has also strengthened data protection laws.
Despite these advances, Public Trust in Digital Systems remains a challenge due to ongoing cybersecurity threats. Dr. Habeenzu noted that clear, timely communication is critical to build confidence and encourage safe use of online services.
Science, Technology, and Innovation
Zambia’s Research and Innovation ecosystem produces more than 120 Peer-Reviewed Scientific Publications Annually and Supports Patent Registration. Local Innovators have developed low -Cost Agricultural Sensors, Mobile Health Applications, and Renewable Energy Protypes.
However, these successes often go unnoticed, Limiting Opportunities for Funding, Adoption, and Commercialization. The permanent secretary stressed the need to actively showcal innovation and demonstrate its socio-economic impact.
Skills Development
The Technical, Vocational Education and Training (Tvet) System Graduates Thousands of Students Each Year, Many of Whom Pursue Entrepreneurship within two years. Training is increasing available in emerging, sector-specific fields.
Dr. Habeenzu Acknowledged that Skills Development is frequent undertained and entrepreneurship misunderstood. He Emphasized The Importance of Repositioning these are drivers of industry of Industrialization, Job Creation, and Economic Growth.
Strategic Communication Goals
The workshop aims to establish a cordinated, evidence-based communication strategy to:
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Shift Public Perception of the Ministry’s Work and Impact.
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Build Trust and Confidence in digital services through transparency and updates on cybersecurity measures.
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Inspire Adoption of Innovations and skills initiatives.
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Encourage Engagement from Citizens, The Private Sector, Academia, and Development Partners.
He Concluded by Urging Participants to Contribute Insights, Offer Constructive Critique, and Propose Bold, Solutions-Oriented Ideas to ENSURE The Strategy Includes All Departments and Intrition The ministry. Dr. Habeenzu Thanked the Director of Human Resources and Administration, The Principal Public Relations Officer, and Officials from the Ministry of Information and Media for his support before officially Openning the Voluntary.