Tim Cook’s Legacy Is Turning Apple Into a Subscription

Tim Cook’s tenure as CEO at Apple, which is coming to a close September 1, will likely be defined by operational efficiency and financial growth, ushering Apple into its trillion-dollar era. But his most significant achievement might be in doubling down on Apple’s services business, which includes iCloud, the App Store, Apple Music, Apple TV+, … Read more

Apple Still Plans to Sell iPhones When It Turns 100

Apple is allergic to nostalgia. In 2008, when the Macintosh was about to turn 25, I mentioned it to Steve Jobs and he instantly shut down the discussion. “If you look backward in this business, you’ll be crushed,” he told me immediately. “You have to look forward.” Now that Apple’s 50th anniversary looms, however, the … Read more