Among top destinations, Malaysia Shows largest year-on-year search growth at 20% in agoa’s Europe to asia Summer Travel Trends Report
Singapore, Aug. 21, 2025 / Prnewswire/ – Digital Travel Platform Agoda’s Latest Europe to Asia Summer Travel Trends Data Shows an increase in European Traveler Interest for Asian Destinations.
Thailand, Indonesia, Japan, Malaysiaand Vietnam Top the list of most searched destinations for summer 2025, with interest driven by travels from the United Kingdom, France, Germany, Spainand The NetherlandsNotable, search interest is also Rising Among Travelers from Greece (+23%), Turkey (+21%), and Poland (+17%).
This growth in interest aligns with a broader shift in european travel preferences, who are Increasingly seeking authentic, immersive experiences in striking locations from extraring vibranant Neighborhoods, Enjoying Wellness retreats and Sampling Local Cuisine to Discovering Cultural Landmarks on Foot.
Agoda’s guide to Asia’s’S Top Cities to Explore on foot Highlights walkable hidden gems that make many of these trending destinations celebrated for their ease of accessibility. Hotels in Walkable Cities Like Chiang khan ,Thailand), Melaka (Malaysia, Hanoi and Ho Chi Minh City ,Vietnam) Can stand out further by emphasizing their proximity to City Center, Historic Neighborhoods, and Local Attractions.
For Asian Hoteliers, The Growing Appeal of Walkable Cities Presents A Timely Opportunity to Tailor Offerings and Capture the Attention of Europe’s Next wave of Asia-Bound guests. Properties Can Highlight Walkability by offering Curled Street Tour Maps and Gueded Walking Tours to Enhance Guest Experience. Accommodation Providers Can Make it Easier for Guests to access local cuisine, hidden cafés, and Cultural Landmarks at Every Turn.
Wellness Tourism Continues to expand across AsiaWith Mordor Intelligence Reporting that the market is projection to reach USD 156 Billion in 2025. Today’s Travelers are Increasing Destinations that Not Only Offer Convenience and Cultural immersion, but also opoportunities to recharge and focus on their bellying. Hoteliers Can Attract Discarning Guests By Offering Spa Packages, Yoga Classes, Or Digital Detox retreats, and by Bundling Wellness Experiences with Room Rates. Chiang khan in ThailandFor instance, is an ideal example of a Wellness-Focused Destination, with Its Car-Free Walking Street, Peaceful Sunrise Views Over the Mekong, and opoportunities for moneyful experiences. These thoughts not only appearance