Google Is Not Ruling Out Ads in Gemini

Second is advertiser tools. If you’re a small business, you’re not thinking about all the queries people are going to type in. AI is great at figuring out which keywords to use, what’s the optimal creative, and generating all of that. The third piece is the most nascent: ads in new experiences. The general philosophy … Read more

Perplexity’s Retreat From Ads Signals a Bigger Strategic Shift

Perplexity is abandoning plans to put ads in its AI search product as the industry looks for sustainable business models that won’t hurt user trust. The changes are part of a larger strategic shift for the company, which has long focused on disrupting Google Search’s business. “Google is changing to be like Perplexity more than … Read more