AI Promised the Audemars Piguet x Swatch Wristwatch. China Will Deliver It

Laden with iconic Royal Oak design cues, most notably the octagonal case, eight-screw bezel, and Petite Tapisserie-patterned dial, the strapless design heavily references 1979’s Royal Oak Pocket Watch reference 5691. Inside is an entirely new hand-wound version of Swatch’s Sistem51 calibre, a movement that is completely machine assembled. Swatch has 15 active patents on this … Read more

2026 NFL Schedule Release: Inside the Process of Making an Epic Reveal Video

In 2024, when the Los Angeles Chargers created what became their viral “Sims”-themed schedule release video, several members of their social team sat in a room filming the New England Patriots matchup in the life simulation video game. The scene was a retirement home.  At some point, something strange started to happen. “One of the … Read more

Gen Z Is Pioneering a New Understanding of Truth

The polar bear video has millions of views. Set to a haunting piano score that’s become ubiquitous on TikTok, it shows a lone bear swimming between increasingly distant ice floe. The comments section overflows with teenage grief, rage, and helplessness. Beside my laptop screen lies the latest Intergovernmental Panel on Climate Change (IPCC) report. Same … Read more

Why the Dodgers Still Plan To Rest Shohei Ohtani Despite His Breakout Homer

Dodger Stadium (Los Angeles) — Weeks of frustration turned into a sense of relief and, finally, a moment of levity Tuesday for Shohei Ohtani, who jokingly asked his teammates in the dugout for the home-run ball after he went deep for the first time since April 28. Lately, even brief spurts of joy and frivolity … Read more

6 First-Time World Cup Players Poised To Breakout In 2026

We all know the biggest stars who’ll shine at the World Cup this summer, but it’s equally valuable to highlight some of the young players who will assuredly shine on the planet’s biggest stage this summer.  Some of these names aren’t exactly coming out of nowhere, as they have played pivotal roles for their clubs … Read more

Meta’s New Reality: Record High Profits. Record Low Morale

As Meta employees brace for layoffs next Wednesday, May 20, many say the vibes are horrifically, historically low. “Everyone is unhappy; the only people who are not unhappy are, literally, executives,” says an employee who works on Instagram. The social media giant plans to cut about 10 percent of its workforce, or nearly 8,000 people, … Read more