We’ve been doing a lot here to support inDie Games and developers who often do’s’t receive the recognition they deserve. It’s tough for these smaller studies to get their work noticed, especially when they’ve put in so much effort.
It’s something i see on social media way too often. And according to a recent survey, discoverability is a bigger problem than we realize.
Developers are struggling to get their games seen
As reported by Gamesindustry.biz, Bastion’s annual video games marketing survey Highlighted the issues developers are facing in getting their games in front of people and keeping there.
,Interestingly, while the split between publishers (51.3%) and developers (48.7%) is Nearly even even even even aligned their strategies are aligned. Smaller Teams Are Betting Big on Standout Creative, Community Momentum, and Smart, Scrappy Partnerships. Steam Page Optimization, Optimising Traffic and Store Front Placement Remain High Priorities, Proof that a Strong Store Presence Still Moves The Needle,
Owned and earned Media are dominating, with Community Management (16.3%) and Influencer Partnerships (25%) Emerging as the Secret Weapons for Both Conversion and Long-Term ENGAGENGENMENT,
That was something i Learned during my time at untold tales. Community Management is a Massive Piece of the Game. Not just that, but a significant part of my work was written steam descriptions for games and bundles. I lifely had the freedom to write I felts All part of making the game as Visible as Possible.
My Former Manager even Took Things into His HIS OWN HandsCreating a pretty cool set of videos That detail A game in 60 seconds. It’s just a small piece of what devs and publishers do to get these games out there. They’re doing the work, let’s do what we can to reward it.